Marketing and Communications (MarCom)
Dive Deeper. Soar Higher.
The MarCom Team
The Marketing and Communications team is dedicated to elevating Roger Williams University's brand reputation by strategically crafting and disseminating compelling narratives, bold design, and consistent branding that fosters a deep connection between our university and its diverse stakeholders.
Building a Cohesive Brand
MarCom has established standards to effectively understand and implement our brand platform. These guidelines and strategies were thoughtfully developed with input from the community to ensure that we:
- Create consistency in our identity across the institution
- Expand reach and brand awareness to new and younger audiences
- Improve the RWU market position in the highly-dense Northeast
- Align brand perceptions
What we Do
Communications and Media Relations
We tell the story of Roger Williams University and manage the university’s presence and reputation across multiple platforms. The Communications and Media Relations team shares university news, student accomplishments, faculty publications, and scholarly works through internal communications, the RWU News site, and publications such as RWU Magazine. Share your story with us!
Social Media Best Practices
RWU maintains a presence on main social media sites, publishing relevant and timely news, photos, videos, and stories.
Explore our university magazine
Explore our 2023 university magazine.
Canva Brand Assets
MarCom is in the process of consolidating all RWU unit instances of Canva.com into an institutional-wide system. This means that individual branding toolkits will be uploaded for branded template development. Email Stacey Pacheco, Marketing Manager for more details.
Design Request
The Creative Team produces high-quality design including elements of our brand identity across all digital and print channels. We set the university editorial style and keep publications consistent so that all offices and departments present a positive, unified image of the university and adhere to branding guidelines.
Photo and Video
Video and photo services are available for marketing projects and events with a high strategic impact. We may also help you identify an approved freelancer.
